PIONOKIO

PINOKIO

website / shop

Concept

Big nose. A fetish. Nonchalance. Confusion. Audacity. Boyishness versus manliness. The hanging frame and horseplay in the courtyard. Skinned knees and elbows. A puckish smile. An archetype of a rogue. An open set of meanings, new ones being added all the time. Apperception of the world. Naming it and conscious reception, and sometimes just being. A distance in defining oneself. Constant lookout.

A brand for young and adolescent boys, guys and dudes. Rascals, charming rogues, romantics and melancholics with a flair for sports. For the fetishists of thought and observation. For the passive and active fans of the male body and its details, the muscular shoulders, strong thighs, chest hair and everything that makes up manliness and constitutes its appeal.

All of this, all of the collection’s elements, and all of the collections, and most of all its owners as well are a Pinokio Gang. Individual, true, sincere, open guys, boys, men. What is important for them is here and now, becoming, being, one’s fulfilment in one’s unique way: with satisfaction, devotion, excitement. Because being a man often means thinking against the flow, out of the box, and all of the fun coming out of it.

Colophon